Missing Children and Twitter Beth Kanter's post got me thinking [her posts always do]. I have been meaning to share my thoughts about photo buttons as "personal billboards" in the search for missing children and adults -- Beth & Nate got me to thinking of this as a social media mashup.
Social media Facebook, MySpace, Twitter & the like hold great promise in the search for missing people. After all an outlet like Facebook is perfectly designed to spread news amongst an ever-growing network of friends -- the wall is the town crier on steroids.
Kyle Fleischmann went missing here in Charlotte NC last November - immediately friends set up a HelpFindKyle website but I think more importantly they also set up a Facebook Group that thousands joined eventually growing to over 65,000 members. Social media at its best - people posted sentiments, leads, and information about searches, events and fundrasiers. One of those fundraisers|tools was photo buttons of Kyle available through Buttons of Hope.
The buttons were "search tools" worn as personal billboards that walk and talk to drive awareness and conversation about Kyle. We figured on average wearing the button might generate five conversations a day, conversations about Kyle that would not have happened without the buttons! The photo buttons are the tangible tool in this intriguing mashup between cutting edge social media & simple pin on buttons that have been around forever.
Alas, Kyle is still missing but I know there are hundreds of buttons out there -- anyone of them could be the one to generate a lead to bring Kyle home. Wear the button|Start a conversation.