My friend Seth Godin today suggests that we all have a personal brand whether we know (or like) it or not. Google* is at once powerful and scary -- the good, the bad and the dumb will show up (and stay) on Google. Google doesn't have a half life, it has not only a long tail, but a permatail. I am proud (and relieved) to say mine looks pretty good (and busy), how's yours?
* Jeff Jarvis' What Would Google Do Is a awesome book.