Sometimes when you lose you win! A couple of weeks ago Buttons of Hope was a finalist at the Charlotte Research Institute's Five Ventures Entrepreneurial Competition. It was truly an honor to be part of this prestigious competition ~ to make it through the semi-finals and then the finals.
It was tough and in the end I faced a real challenge having to do a mock sales pitch: Buttons of Hope to a fictionalized retailer Tall-Mart (yes that retailer). So I did what so many of my customers and friends in the non profit/fundraising world do every day I did my best to turn lemons into lemonade! My pitch...encourage Walmart to put a face on their corporate giving by having their two million associates wear photo buttons -- bold idea (see lemons above) I did not win came out third in a category of three...yikes!
As my sweetest daughter Emily cautioned me...
Dad, good luck with that!
I wished I had the opportunity to pitch Buttons of Hope to a Susan Komen, American cancer Society or March of Dimes. I had a great presentation at the ready talking about how custom photo buttons are a way to personalize a cause and a way to engage both fundraisers and donors alike. About how colored ribbons, wristbands and names scribbled on placards become anonymous and pale in comparison to the picture of a loved one or a friend! About how Non-Profits need to embrace bold, unique approaches...right now! (sorry couldn't resist)
Those of you (me) who have made buttons know what I am talking about ~ how the very act of choosing the picture, holding and pinning on the button makes such a huge difference - the button becomes a tangible expression of your pride, honor and love!
If you like...the Charlotte Observer's Kirsten Valle did a really nice job in her story about the competition and Buttons of Hope.
But, I'd still like to give that preferred presentation ~ so if you're a non-profit looking for a new way to engage motivate and inspire your grassroots fundraisers and donors well we need to meet. I am ready to talk. And to all my awesome customers if you know a fundraising event/cause that could use a little (or giant) push please tell them about Buttons of Hope!