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May 13, 2010

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Mazarine

Thanks for writing about Pepsi Refresh. I interviewed Amy Sample Ward today on my blog and she mentioned it, and I have to say, I'm not sure it's a good idea for nonprofits all to just jump on the Pepsi Refresh bandwagon. Your example seems to prove that no matter how seasoned of a fundraiser you are, you're not going to necessarily get the votes you need to win.

In my mind, we could give Pepsi a lot of attention (which they don't need) and vy for their money, OR

We could go out and research some major donors and make our causes even more money.

It seems to me that Pepsi Refresh is a nice idea, but like the lottery, you won't really get much out of it, unless you have 100,000 followers on twitter, like @BPGlobalPR.

Sincerely,

Mazarine
http://wildwomanfundraising.com

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I interviewed Amy Sample Ward today on my blog and she mentioned it, and I have to say, I'm not sure it's a good idea for nonprofits all to just jump on the Pepsi Refresh bandwagon.

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